Abstract: In the network information era, novel spatio-temporal relationships are reshaping rural spaces, presenting public service facilities with dual challenges: insufficient supply and functional gaps on one hand, and inefficient resource use and spatial underutilization on the other. Grounded in urban rural integration and diverse human-land relationships, this study responds to evolving contexts and practical demands by re-examining facility configuration through a dynamic process lens. It identifies five core elements-people, activities, pathways, carriers, and destinations-and calls for a shift from static coverage to dynamic responsiveness. By constructing rural living circles, the research promotes a transition from single-function facilities toward flexible, shared services. Proposed optimization strategies include urban-rural complementarity, cross-level 'county-town-village' coordination, and differentiated, multifunctional, and adaptable facility layouts-enhancing utilization efficiency, improving rural living environments, and advancing comprehensive rural revitalization.