Abstract:
Against the backdrop of the 'she-conomy', female tourists have increasingly become a core group in traditional village tourism, wielding growing influence over tourism decision-making and travel experience perception. Taking Dongguan Village in Tengchong City, Yunnan Province as the research case, this paper constructs a 'demand-behaviour-space' analytical framework from the perspective of female tourists. Adopting mixed research methods including GPS trajectory tracking, spatial syntax analysis and behavioural observation, this paper systematically explores the correlation between public spaces in traditional villages and female tourists' behavioural characteristics from three dimensions: overall village layout, street and alley systems, and spatial node units. The results show that female tourists present an obvious clustering tendency around the cultural centre, and their main travel routes are highly dependent on the village's spatial structure and functional zoning. The integration degree of alley spaces is positively correlated with tourists' activity intensity, while cultural attraction can effectively weaken the constraints of spatial layout. The spatial suitability of public spaces directly affects female tourists' stay behaviour and activity intensity. The behavioural patterns of female tourists are formed by the interaction between public space attributes and their multidimensional demands, including physical safety, psychological perception and cultural appreciation. This study can provide references for optimizing the public space quality of traditional villages, enriching female tourists' cultural tourism experience, and promoting the sustainable development of rural tourism.