Abstract: Villages adjacent to nature reserves are constrained in their development by regional ecological conservation policies, yet also have the potential to become priority beneficiaries of ecological product value realization through the utilization of rich natural resources. Taking Fuyu Village adjacent to the Chongming Dongtan National Nature Reserve for birds in Shanghai as a case study, this research draws on field surveys and interviews to identify three major challenges under the goal of 'human-bird coexistence': insufficient transformation from resources to products, limited value enhancement along the product-value chain, and inadequate mechanisms for benefit sharing. On this basis, the study proposes a full-chain pathway for realizing ecological product value 'resource-product-value-benefit'. The pathway includes clarifying the village's development positioning within the regional 'birdwatching+' industrial chain and establishing a rural ecological product system; optimizing ecological product carrying spaces through habitat restoration, revitalization of idle assets, and bird-friendly improvements to the built environment; and developing a support system centered on the training of bird-related practitioners, a bird-friendly certification scheme, and a funding allocation mechanism. This framework provides a systematic and replicable reference for similar reserve-adjacent villages and offers insights into the sustainable development of ecologically sensitive rural areas.