电商经济背景下淘宝村空间转型的多学科研究综述

A Multidisciplinary Literature Review of Spatial Transformation of Taobao Villages in the Context of E-commerce Economy

  • 摘要: 数字乡村的发展推动电商经济成为当下一种强劲的新经济活动,其产业模式囿于城市高成本的土地和房屋,逐渐向乡村腹地和城市边缘地区迁移,形成极具中国特色的乡村电子商务产业与空间集聚的实体形态—淘宝村,其发展深刻影响着乡村空间格局的变革与转型。在此背景下,本文以国内核心期刊论文为研究对象,对电商经济背景下我国淘宝村空间转型的研究主题、研究视角与研究成果进行梳理、分析和总结。研究表明:1)“空间”维度的乡村电商研究是学界的重点话题,伴随着多层次多学科视角;2)由“淘宝村”兴起的乡村电商研究经历了市场探索起步、政策引导发展、综合创新转型3个阶段;3)经济学视角、社会学视角、地理学视角及城乡规划学视角对该研究领域形成了各自的重要成果。本研究综述系统建构了数字浪潮下乡村空间转型研究的多学科认知,有助于为拓展乡村数字化的研究领域提供理论基础,并支撑数字乡村建设战略的实施。

     

    Abstract: The advancement of digital villages has catalyzed e-commerce into a formidable new economic force, with the industry's exorbitant urban costs for land and housing driving its expansion into rural hinterlands and urban fringes. This shift has given rise to a uniquely Chinese phenomenon: rural e-commerce clusters known as 'Taobao village', whose development has profoundly influenced rural spatial structure and transformation. Against this backdrop, this paper utilizes domestic core journal articles as data sources to systematically review, analyze, and summarize research themes, perspectives, and findings on the spatial transformation of Taobao villages within the context of the e-commerce economy. The findings indicate that: 1) Research on rural e-commerce with a spatial focus has emerged as a prominent topic within academia, accompanied by multi-level and multidisciplinary perspectives; 2) Studies on rural spatial transformation due to Taobao village development have evolved through three distinct phases: market exploration, policy-driven development, and comprehensive innovation; 3) Disciplines such as economics, sociology, geography, and urban-rural planning have each contributed valuable insights to this field. This review offers a systematic, multidisciplinary framework for understanding rural spatial transformation in the digital era, providing theoretical foundations to broaden rural digitalization research and support the implementation of digital village development strategies.

     

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