Abstract: Zhejiang is a typical province of private economy, with a large number of small and micro enterprises distributed in rural areas, forming the basis of local massive economy. Under the background of ecological civilization and rural revitalization, industrial-dominated villages in this area are generally confronted with the prominent contradiction between protection and development. In China's territorial spatial planning system, village's development requirements are further constrained by construction indicators, cultivated land protection, concentration of enterprises in the park, which makes it difficult to promote village planning. Through the C village planning practice in south Zhejiang, this research showed the general situation and problems of the village, and analyzed stakeholders' appeals and the reasons, which were summed up to ‘revitalize the flow indicators’ and ‘village assets value-added’ these two core factors. Then, it explored the negotiation decision-making method, formed a layout scheme of overall renewal, centralized distribution, insensitive construction, reduced land use; solved the village development, environment, indicators and other problems. In addition, in order to ensure the practicability of planning, it also explored the experimental methods such as simultaneous compilation of comprehensive land consolidation planning, urban design and index control.