Abstract: The data analysis of Shandong Province shows that new urban people are mainly composed of rural residents caused by urban expansion and rural residents in the surrounding countryside whose families are raised across the urban and rural. Different from big cities, the connection between public services accessibility and household identity is week in counties, and the value of urban household identity is falling and rural one is rising. Therefore, the key problem rural migrant people in counties are facing is not urban household identity´s acquisition but improvement of their working skills in counties and protection of their rural properties.